Industry Secrets: As Shared by Veeps

ALTHOUGH senior vice president Manny Estrella has been in the real estate industry for the past 24 years, it did not start out that way. He began as a trainer for an insurance company, then worked with sales in the consumer industry, and eventually ventured into properties.

The Business Administration graduate from the University of the Philippines-Diliman also took up a Master’s Degree in Urban and Regional Planning while juggling his penchant for tennis and badminton. He eventually met his wife, Virginia, who he has been married to for 23 years.

At some point in his career, the father of three was involved in several organizations—where he took the role of corporate representative for two of them (CREBA and Philippine Marketing Association). After his experience of working for various companies in the industry and aggressively pushing the limits of sales and growth, he later got involved with doing consultancy work for different companies in different industries.

Manny Estrella’s Industry Secrets:

“Creating a seller-friendly environment is a key factor for sellers to push projects, while good leadership is a critical ingredient needed in order to move a company to a higher level. This is expressed in terms of pushing the mindset to revenues that may seem impossible to achieve but are actually achievable,” he said. “The first step would be raising the confidence level of those who will execute the plan. The rewards systems are in place to boost morale. Employees with high morale can perform twice the capacity of employees with low morale.”

“Celebrate small victories and let everyone realize their role in their achievement. Some of the magic words are decentralize, empower, result ownership and appreciation. Let us bring the creative and artistic Cebuano designs to the other parts of the country, and I am sure we will be able to compete with the big developers.”

Arli Arenas-Vergara’s Industry Secrets:

“There are two things I love most about my job: One is when I am able to see my sellers succeed and the other is that I am happy and I feel most achieved when I am able to help clients find the best home for their family. More so, when we are able to provide them with a beautiful home and safe neighborhood to live in—it gives me a sense of achievement learning that another family is blessed with a Paramount home,” said Arenas-Vergara, who is also a self-proclaimed proud working mom. “Because I am a parent, I understand how important it is for us to give our children a good shelter.” Read more ›››

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